Alan Brandon

Tech writing, content strategy, and marketing communications

Archive for the ‘Paronomasia’ Category

Ye olde jargon

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Randall Munroe, in his XKCD comic, nicely sums up both why you should avoid jargon and why you shouldn’t worry about it.

Written by Alan

July 26th, 2010 at 1:01 pm

Posted in Paronomasia

Writer avoiding crash blossoms

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I just read a great post on the New York Time’s On Language blog about misleading headlines. I’ve always loved those humorously ambiguous headlines such as “Man helps dog bite victim,” or “Local high school dropouts cut in half.” It turns out there’s a term for these bloopers, and they’re called “crash blossoms.”

Mike O’Connell, an American editor based in Sapporo, Japan, spotted the headline “Violinist Linked to JAL Crash Blossoms” and wondered, “What’s a crash blossom?” (The article, from the newspaper Japan Today, described the successful musical career of Diana Yukawa, whose father died in a 1985 Japan Airlines plane crash.)

Check out the rest of the piece for more info, including the dangers of removing “little words.”

Written by Alan

February 16th, 2010 at 1:50 pm

Posted in Paronomasia, Writing