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	<title>Alan Brandon</title>
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	<description>Tech writing, content strategy, and marketing communications</description>
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		<title>The book as podcast</title>
		<link>http://www.alanbrandon.com/2012/04/06/the-book-as-podcast/</link>
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		<pubDate>Fri, 06 Apr 2012 17:15:12 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Tech Writing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=380</guid>
		<description><![CDATA[Eric Hellman has a super post about &#8220;the book as a container&#8221;. In it he defends the book as an excellent way to deliver content for which context is not as important as timelessness. We need to understand what it is about the book that makes it a container of media that will persist into [...]]]></description>
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		<title>What is the ROI for social media? Wrong question!</title>
		<link>http://www.alanbrandon.com/2012/03/08/what-is-the-roi-for-social-media-wrong-question/</link>
		<comments>http://www.alanbrandon.com/2012/03/08/what-is-the-roi-for-social-media-wrong-question/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 02:40:32 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=381</guid>
		<description><![CDATA[Charlie Southwell ‏ (@charliesaidthat) tweeted a link to an insightful article about the return on investment for social media. Social Media and ROI: Some clarity. (Again.) by Oliver Blanchard points out that the question, &#8220;What is the ROI for social media&#8221; is the wrong one: The question is too broad. Too general. It is like [...]]]></description>
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		<title>What tech writers do</title>
		<link>http://www.alanbrandon.com/2012/02/24/what-tech-writers-do/</link>
		<comments>http://www.alanbrandon.com/2012/02/24/what-tech-writers-do/#comments</comments>
		<pubDate>Sat, 25 Feb 2012 02:50:07 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=384</guid>
		<description><![CDATA[It&#8217;s not often tech writers get included in a meme, so I&#8217;ll post this here.]]></description>
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		<title>Same as it ever was</title>
		<link>http://www.alanbrandon.com/2012/02/02/same-as-it-ever-was/</link>
		<comments>http://www.alanbrandon.com/2012/02/02/same-as-it-ever-was/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 20:51:57 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=377</guid>
		<description><![CDATA[Great post over on Brain Pickings about what&#8217;s wrong with media today &#8212; based on an editorial from 1923! The Death of the Editor and the Rise of the Circulation Manager, by Maria Popova, looks at today&#8217;s media issues such as SOPA, copyright, and content farms through the lens of an article titled &#8220;Our Changing [...]]]></description>
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		<title>Screws, nuts, and washers</title>
		<link>http://www.alanbrandon.com/2012/01/15/screws-nuts-and-washers/</link>
		<comments>http://www.alanbrandon.com/2012/01/15/screws-nuts-and-washers/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 19:59:38 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=375</guid>
		<description><![CDATA[I love references, and this Visual Glossary of Screws, Nuts, and Washers by Mike Senese warms my hardware-writer&#8217;s heart. Mike&#8217;s talking about BoltDepot, which looks like a great source. I remember writing user docs with an entire appendix dedicated to port pinouts and diagrams. And I always kept a copy of the Black Box catalog [...]]]></description>
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		<title>Find me on Amazon and Barnes &amp; Noble</title>
		<link>http://www.alanbrandon.com/2012/01/01/find-me-on-amazon-and-barnes-noble/</link>
		<comments>http://www.alanbrandon.com/2012/01/01/find-me-on-amazon-and-barnes-noble/#comments</comments>
		<pubDate>Mon, 02 Jan 2012 02:50:26 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=371</guid>
		<description><![CDATA[Just before the holidays I finished some editing work on a book called Passion in the Wind, which is now available on Amazon, Barnes &#38; Noble, and from the author, Alan Leduc. The title might sound like a bad romance novel, but the book tells the true story of Alan&#8217;s 23000 mile ride around North [...]]]></description>
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		<title>4G or not 4G, that is the question</title>
		<link>http://www.alanbrandon.com/2011/11/15/4g-or-not-4g-that-is-the-question/</link>
		<comments>http://www.alanbrandon.com/2011/11/15/4g-or-not-4g-that-is-the-question/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 19:01:47 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Marcomm]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=365</guid>
		<description><![CDATA[&#8230;And the answer is not 4G. I have spent most of my career writing about telecommunications including networking, telephony, and cellular/radio. When I started in the tech writing biz cellular standards were at 2G. Next came 3G. Then came something AT&#38;T, Sprint, and Verizon claim is 4G but isn&#8217;t. Doug Aamoth at Time&#8217;s Techland explains [...]]]></description>
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		<title>Any doc, any place?</title>
		<link>http://www.alanbrandon.com/2011/10/05/any-doc-any-place/</link>
		<comments>http://www.alanbrandon.com/2011/10/05/any-doc-any-place/#comments</comments>
		<pubDate>Wed, 05 Oct 2011 14:39:27 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Process]]></category>
		<category><![CDATA[Tech Writing]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=359</guid>
		<description><![CDATA[With the combination of responsive web design, modern content tools such as Madcap Flare, and the proliferation of mobile internet devices for viewing content, it has become so much easier for technical communicators to design and create documentation that meets the need of their audience when — and where — they users need it. While [...]]]></description>
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		<title>Overheard</title>
		<link>http://www.alanbrandon.com/2011/10/02/overheard/</link>
		<comments>http://www.alanbrandon.com/2011/10/02/overheard/#comments</comments>
		<pubDate>Sun, 02 Oct 2011 14:02:15 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=355</guid>
		<description><![CDATA[]]></description>
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		<title>Boston Globe gets responsive</title>
		<link>http://www.alanbrandon.com/2011/09/13/boston-globe-gets-responsive/</link>
		<comments>http://www.alanbrandon.com/2011/09/13/boston-globe-gets-responsive/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 13:13:48 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=357</guid>
		<description><![CDATA[I&#8217;m impressed so far with the redesign of the Boston Globe website. The new layout is clean and easy to use, but best of all it now features responsive design so that the page display adapts to whatever device you view it on. I have only casually browsed the site so far, but I have [...]]]></description>
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