Word guy

End-to-end content strategy & development.

I am a writer, content strategist, and content developer. I help organizations figure out how, when, and why to talk with their customers, and develop killer content to tell their story. Whether it’s technical communications or content marketing, B2B or B2C, I get results with content for end-users, decision makers, and analysts.

What I do

I am a communications pro with expertise in the entire information lifecycle.

Content strategy

I help organizations manage content throughout its lifecycle, align content to business goals, and measure its effectiveness.

Content development

From copywriting and editing, through illustration, design, and publishing; I deliver information for all stages of the customer lifecycle.

Technology

My specialties are networking, storage, virtualization, and cloud computing. I have a soft spot for robotics and consumer tech.

Tools

I’m a hands-on practitioner with expert skills in Adobe Creative Cloud, FrameMaker, Madcap Flare, the occasional office suite, and many CMSs.

Blog

Who needs Amtrak?

My writer residency on the commuter rail In January, Amtrak announced that they were launching a writer in residence program. The internet buzzed as writers rushed to submit their applications, lured by the romance of train travel and the chance to practice their craft free from the demands of the office or the coffee shop.(…)

“Business casual” editorial voice

Jimmy Guterman, magazine writer/editor extraordinaire and rock ‘n’ roller, has a great post on his blog about the “business casual” editorial voice: Yet the metaphor works. Everyone knows what business casual means, which is a key to quick understanding. A business casual voice is serious but light, focused on ease, deliberately avoiding the stuffy. Business(…)

(Only?) Nine myths about technical writing

It’s a post that many technical writers have longed to write, and now Ellis Pratt has. Nine myths of technical writing, which Pratt blogged on his Cherryleaf site, lists nine of the more popular myths tech communicators hear about technical writing. I have no idea why “nobody reads the manuals” is listed third, instead of(…)

Content strategy is easy

Gordon McLean has a great post on his blog, One Man Writes, about all the buzz around content strategy. (The post is so good, I stole its title for this post!) For many people who don’t spend a lot of time worrying about content, it seems a bit grandiose to have to have a strategy(…)

Contact

Email: alan@alanbrandon.com

LinkedIn: http://www.linkedin.com/in/alanbrandon

Twitter: http://twitter.com/Alanwordguy