Alan Brandon

Tech writing, content strategy, and marketing communications

Archive for the ‘Writing’ Category

Is it soup yet?

without comments

Frank Chimero has a great post up entitled On Content, in which he explores serving bad soup in a fancy bowl. Content strategy anyone?

…and everyone is running around screaming “No one wants to buy our soup!” Then they start looking for different ways to distribute the soup. Do they buy new ladles? Would people like it if the ladles were fancier? “Let’s buy new bowls. People would enjoy the new bowls,” they say…. Would people want the soup if it came without a spoon? It could be called “undesigned” or “naked” soup.

In many of the organization I have worked with, design (or redesign) has been tried as a way to fix bad content. Even though design is hard, it’s still seems easier than fixing content (content is hard work). But it’s not effective. If you want good soup you need a good chef and good ingredients. Slurp.

Written by Alan

November 30th, 2010 at 11:29 am

iPhone/iPod Touch cradle for H-D motorcycles

without comments

The apple meets the shield-and-bars in the DashLink iPhone cradle for Harley-Davidson motorcycles. In this piece for Gizmag I cover a slick accessory from Hell’s Foundry.

With my fat fingers, I’d hate to try using an iPhone or iPod Touch while riding. But safely stopped, this would be a good way to keep the tunes rolling (or use a GPS app).

Written by Alan

November 8th, 2010 at 11:03 am

Hands-on review of Recon-Zeal GPS goggles

without comments

My hands-on review of the Recon-Zeal GPS goggles is posted on Gadget Review. This was a fun one to do because the goggles have that living-in-the-future feel to them.

I’m trying to line up some more gear for more hands-on reviews. I’ll link to them here when I do.

Written by Alan

November 4th, 2010 at 10:44 am

Ostoure super-naked motorcycle concept

without comments

I have a new article on Gizmag.com about near-futuristic motorcycle concept called the Ostoure. The brainchild of Iranian designer Mohammad Reza Shojaie, the Ostoure aims to combine traditional Persian design elements with state-of-the-art technology.

My article on Gizmag.com about the Ostoure super-naked motorcyle concept

The Ostoure super-naked motorcycle concept by M. R. Shokaie

Written by Alan

August 16th, 2010 at 10:10 pm

Posted in Portfolio,Writing

AP accepts “website” as one word

without comments

This is old news (in more ways than one), but the AP Stylebook now officially endorses “website” as the one-word term for, you know, websites. The Wired Epicenter blog has a nice write-up:

Of course, the cool kids have been tossing around “website” for at least a decade. But that’s the way it is with usage: Even when it does happen, it takes a while for language disruption to become a middle class value.

The added emphasis is mine.

credit: Wired

Written by Alan

June 3rd, 2010 at 1:11 pm

Posted in Trends,Writing