Alan Brandon
Tech writing, content strategy, and marketing communications
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Who needs Amtrak?

Who needs Amtrak?

May 14, 2014

My writer residency on the commuter rail In January, Amtrak announced that they were launching a writer in residence program. The internet buzzed as writers rushed to submit their applications, lured by the romance of train travel and the chance to practice their craft free from the demands of the office or the coffee shop.(…)

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“Business casual” editorial voice

“Business casual” editorial voice

Jan 15, 2013

Jimmy Guterman, magazine writer/editor extraordinaire and rock ‘n’ roller, has a great post on his blog about the “business casual” editorial voice: Yet the metaphor works. Everyone knows what business casual means, which is a key to quick understanding. A business casual voice is serious but light, focused on ease, deliberately avoiding the stuffy. Business(…)

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(Only?) Nine myths about technical writing

(Only?) Nine myths about technical writing

Nov 5, 2012

It’s a post that many technical writers have longed to write, and now Ellis Pratt has. Nine myths of technical writing, which Pratt blogged on his Cherryleaf site, lists nine of the more popular myths tech communicators hear about technical writing. I have no idea why “nobody reads the manuals” is listed third, instead of(…)

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