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	<title>Alan Brandon &#187; XML</title>
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		<title>Using XML for marketing materials</title>
		<link>http://www.alanbrandon.com/2009/08/19/using-xml-for-marketing-materials/</link>
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		<pubDate>Wed, 19 Aug 2009 15:28:07 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Process]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[structured content]]></category>
		<category><![CDATA[XML]]></category>

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		<description><![CDATA[Structured content is not just for technical writing anymore. Marketers are beginning to take advantage of new tools that use XML to reign in the explosion of content and communications channels. The upside is that content can be reused and republished easily and quickly. The &#8220;downside&#8221; is that organization must change their processes &#8212; and [...]]]></description>
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