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	<title>Alan Brandon &#187; Trends</title>
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	<description>Tech writing, content strategy, and marketing communications</description>
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		<title>AP accepts &#8220;website&#8221; as one word</title>
		<link>http://www.alanbrandon.com/2010/06/03/ap-accepts-website-as-one-word/</link>
		<comments>http://www.alanbrandon.com/2010/06/03/ap-accepts-website-as-one-word/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 17:11:58 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Trends]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=243</guid>
		<description><![CDATA[This is old news (in more ways than one), but the AP Stylebook now officially endorses &#8220;website&#8221; as the one-word term for, you know, websites. The Wired Epicenter blog has a nice write-up:
Of course, the cool kids have  been tossing around “website” for at least a decade. But that’s the way  it is [...]]]></description>
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		<item>
		<title>1001 content strategy links</title>
		<link>http://www.alanbrandon.com/2010/06/03/1001-content-strategy-links/</link>
		<comments>http://www.alanbrandon.com/2010/06/03/1001-content-strategy-links/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:40:04 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/2010/06/03/1001-content-strategy-links/</guid>
		<description><![CDATA[Via content strat doyenne Kristina Halvorson &#8212; check out Firehead&#8217;s page with &#8220;1001&#8243; content strategy links. I just fell &#8216;way behind in my reading!

]]></description>
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		<title>Facebook vs Twitter</title>
		<link>http://www.alanbrandon.com/2010/05/13/facebook-vs-twitter/</link>
		<comments>http://www.alanbrandon.com/2010/05/13/facebook-vs-twitter/#comments</comments>
		<pubDate>Thu, 13 May 2010 11:49:46 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=237</guid>
		<description><![CDATA[When Twitter adds a feature they say, &#8220;Now you can&#8230;&#8221;. When Facebook adds a feature they say, &#8220;Now you do&#8230;&#8221;.
]]></description>
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		<title>Will the Apple iPad kill Farmville?</title>
		<link>http://www.alanbrandon.com/2010/04/02/will-the-apple-ipad-kill-farmville/</link>
		<comments>http://www.alanbrandon.com/2010/04/02/will-the-apple-ipad-kill-farmville/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 18:37:23 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=221</guid>
		<description><![CDATA[You can&#8217;t play Facebook games on the iPad.
The much anticipate Apple iPad everything-killer is coming, due to arrive in consumers&#8217; hands this Saturday. Previews and reviews abound, and while there seems to be a lot to love about the iPad there are also a few complaints. One of the biggest gripes is the device&#8217;s lack [...]]]></description>
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		<title>eBook production in 2 minutes</title>
		<link>http://www.alanbrandon.com/2010/03/17/ebook-production-in-2-minutes/</link>
		<comments>http://www.alanbrandon.com/2010/03/17/ebook-production-in-2-minutes/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 03:33:47 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=212</guid>
		<description><![CDATA[Aptara, a publishing technology and process company, has released a nifty little video about publishing eBooks. The 2-minute video highlights the five things every publisher must do to successfully produce eBooks for readers such as the iPad, Kindle, and smart phones like the Android and iPhone.

(via The Content Wrangler)
]]></description>
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		<title>Is augmented reality the future of technical &#8220;documentation&#8221;?</title>
		<link>http://www.alanbrandon.com/2010/02/18/is-augmented-reality-the-future-of-technical-documentation/</link>
		<comments>http://www.alanbrandon.com/2010/02/18/is-augmented-reality-the-future-of-technical-documentation/#comments</comments>
		<pubDate>Thu, 18 Feb 2010 13:07:51 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Tech Writing]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=204</guid>
		<description><![CDATA[This is cool. Researchers at Columbia University have developed an augmented reality device that can provide live, hands-on guidance for maintenance and repair tasks on military or other equipment. The ARMAR system combines sensors and a head-mounted display to guide technicians through repair and maintenance procedures while they perform the procedure. This eliminates the need [...]]]></description>
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		<title>The downside of social documentation</title>
		<link>http://www.alanbrandon.com/2009/10/05/the-downside-of-social-documentation/</link>
		<comments>http://www.alanbrandon.com/2009/10/05/the-downside-of-social-documentation/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 21:59:30 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=159</guid>
		<description><![CDATA[Sure all the cool kids are doing it but is collaborative, social, conversational product documentation really the best way to meet your customers&#8217; needs? Despite the buzz, Web 2.0-based documentation can act as a roadblock to getting your content to your readers.
Ellis Pratt at Cherryleaf has a good summary of some of the problems experienced [...]]]></description>
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		<title>New comapact video cam: Kodak&#8217;s Zi8</title>
		<link>http://www.alanbrandon.com/2009/09/04/new-comapact-video-cam-kodaks-zi8/</link>
		<comments>http://www.alanbrandon.com/2009/09/04/new-comapact-video-cam-kodaks-zi8/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 16:25:26 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=151</guid>
		<description><![CDATA[A few weeks ago I wrote an article for Gizmag about Kodak&#8217;s new ultra-compact HD camcorder called the Zi8. It&#8217;s a neat little shooter for sure, but I was also struck by how crowded the market for these pocket-size video recorders is getting. Besides Kodak there&#8217;s Pure Digital (who pretty much started the genre with [...]]]></description>
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		<item>
		<title>Using XML for marketing materials</title>
		<link>http://www.alanbrandon.com/2009/08/19/using-xml-for-marketing-materials/</link>
		<comments>http://www.alanbrandon.com/2009/08/19/using-xml-for-marketing-materials/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 15:28:07 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Process]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[structured content]]></category>
		<category><![CDATA[XML]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=148</guid>
		<description><![CDATA[Structured content is not just for technical writing anymore. Marketers are beginning to take advantage of new tools that use XML to reign in the explosion of content and communications channels. The upside is that content can be reused and republished easily and quickly. The &#8220;downside&#8221; is that organization must change their processes &#8212; and [...]]]></description>
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		<item>
		<title>Every story is somebody&#8217;s page 1</title>
		<link>http://www.alanbrandon.com/2009/07/31/every-story-is-somebodys-page-1/</link>
		<comments>http://www.alanbrandon.com/2009/07/31/every-story-is-somebodys-page-1/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 14:29:41 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=146</guid>
		<description><![CDATA[There&#8217;s a nice writeup by Sonia Simone on the Copyblogger about the recent Horizon Realty PR fiasco.  Quick summary: Horizon Realty Group, a Chicago real estate company, sued one of its tenants for libel because she posted on Twitter that Horizon &#8220;didn&#8217;t care&#8221; about the mold in her apartment. The tenant only had about 20 [...]]]></description>
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