<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>Alan Brandon &#187; Content strategy</title>
	<atom:link href="http://www.alanbrandon.com/category/content-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.alanbrandon.com</link>
	<description>Tech writing, content strategy, and marketing communications</description>
	<lastBuildDate>Thu, 02 Feb 2012 20:54:47 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1.4</generator>
		<item>
		<title>Boston Globe gets responsive</title>
		<link>http://www.alanbrandon.com/2011/09/13/boston-globe-gets-responsive/</link>
		<comments>http://www.alanbrandon.com/2011/09/13/boston-globe-gets-responsive/#comments</comments>
		<pubDate>Tue, 13 Sep 2011 13:13:48 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Tools]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=357</guid>
		<description><![CDATA[I&#8217;m impressed so far with the redesign of the Boston Globe website. The new layout is clean and easy to use, but best of all it now features responsive design so that the page display adapts to whatever device you view it on. I have only casually browsed the site so far, but I have [...]]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2011/09/13/boston-globe-gets-responsive/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is it soup yet?</title>
		<link>http://www.alanbrandon.com/2010/11/30/is-it-soup-yet/</link>
		<comments>http://www.alanbrandon.com/2010/11/30/is-it-soup-yet/#comments</comments>
		<pubDate>Tue, 30 Nov 2010 16:29:55 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Process]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[bad content]]></category>
		<category><![CDATA[soup]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=278</guid>
		<description><![CDATA[Frank Chimero has a great post up entitled On Content, in which he explores serving bad soup in a fancy bowl. Content strategy anyone? &#8230;and everyone is running around screaming “No one wants to buy our soup!” Then they start looking for different ways to distribute the soup. Do they buy new ladles? Would people [...]]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2010/11/30/is-it-soup-yet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Wearing your underpants on the outside?</title>
		<link>http://www.alanbrandon.com/2010/10/11/wearing-your-underpants-on-the-outside/</link>
		<comments>http://www.alanbrandon.com/2010/10/11/wearing-your-underpants-on-the-outside/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 19:23:32 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=262</guid>
		<description><![CDATA[Not only is that a great headline, it&#8217;s also a great metaphor used by Brain Traffic&#8217;s Meghan Casey in her article, &#8220;4 Web project problems content strategy can solve&#8220;. One of my biggest pet peeves is corporate websites that are designed around the company&#8217;s organizational structure, and influenced  by internal politics. Casey calls this &#8220;underpants [...]]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2010/10/11/wearing-your-underpants-on-the-outside/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1001 content strategy links</title>
		<link>http://www.alanbrandon.com/2010/06/03/1001-content-strategy-links/</link>
		<comments>http://www.alanbrandon.com/2010/06/03/1001-content-strategy-links/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 14:40:04 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/2010/06/03/1001-content-strategy-links/</guid>
		<description><![CDATA[Via content strat doyenne Kristina Halvorson &#8212; check out Firehead&#8217;s page with &#8220;1001&#8243; content strategy links. I just fell &#8216;way behind in my reading!]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2010/06/03/1001-content-strategy-links/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will the Apple iPad kill Farmville?</title>
		<link>http://www.alanbrandon.com/2010/04/02/will-the-apple-ipad-kill-farmville/</link>
		<comments>http://www.alanbrandon.com/2010/04/02/will-the-apple-ipad-kill-farmville/#comments</comments>
		<pubDate>Fri, 02 Apr 2010 18:37:23 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=221</guid>
		<description><![CDATA[You can&#8217;t play Facebook games on the iPad. The much anticipate Apple iPad everything-killer is coming, due to arrive in consumers&#8217; hands this Saturday. Previews and reviews abound, and while there seems to be a lot to love about the iPad there are also a few complaints. One of the biggest gripes is the device&#8217;s [...]]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2010/04/02/will-the-apple-ipad-kill-farmville/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The myth of single-source documentation</title>
		<link>http://www.alanbrandon.com/2009/12/28/the-myth-of-single-source-documentation/</link>
		<comments>http://www.alanbrandon.com/2009/12/28/the-myth-of-single-source-documentation/#comments</comments>
		<pubDate>Mon, 28 Dec 2009 16:41:05 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Tech Writing]]></category>
		<category><![CDATA[Tools]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=179</guid>
		<description><![CDATA[In the last couple of months there has been some great discussion inspired by Michael Hiatt&#8217;s blog post about the &#8220;myth of single-source authoring&#8221;.  I love Michael&#8217;s summation of the nearly 20-year history of single sourcing: Single-source publishing is a zombie idea that revives itself periodically and refuses to stay dead. Its zombie supporters chant [...]]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2009/12/28/the-myth-of-single-source-documentation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Common questions from the content creator</title>
		<link>http://www.alanbrandon.com/2009/10/23/common-questions-from-the-content-creator/</link>
		<comments>http://www.alanbrandon.com/2009/10/23/common-questions-from-the-content-creator/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 17:33:48 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=161</guid>
		<description><![CDATA[&#8220;Making the case for web content strategies &#8211; Common questions from the content creator&#8221; is the title of a great diagram created by Richard Ingram. (Click for a larger view.) As Richard says: Hiring an external contractor to help create useful, usable, and enjoyable web content without a comprehensive content strategy raises too many questions [...]]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2009/10/23/common-questions-from-the-content-creator/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The downside of social documentation</title>
		<link>http://www.alanbrandon.com/2009/10/05/the-downside-of-social-documentation/</link>
		<comments>http://www.alanbrandon.com/2009/10/05/the-downside-of-social-documentation/#comments</comments>
		<pubDate>Mon, 05 Oct 2009 21:59:30 +0000</pubDate>
		<dc:creator>Alan</dc:creator>
				<category><![CDATA[Content strategy]]></category>
		<category><![CDATA[Trends]]></category>

		<guid isPermaLink="false">http://www.alanbrandon.com/?p=159</guid>
		<description><![CDATA[Sure all the cool kids are doing it but is collaborative, social, conversational product documentation really the best way to meet your customers&#8217; needs? Despite the buzz, Web 2.0-based documentation can act as a roadblock to getting your content to your readers. Ellis Pratt at Cherryleaf has a good summary of some of the problems [...]]]></description>
		<wfw:commentRss>http://www.alanbrandon.com/2009/10/05/the-downside-of-social-documentation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

