Common questions from the content creator

“Making the case for web content strategies – Common questions from the content creator” is the title of a great diagram created by Richard Ingram. (Click for a larger view.)

common-questions-from-the-content-creator

As Richard says:

Hiring an external contractor to help create useful, usable, and enjoyable web content without a comprehensive content strategy raises too many questions and stops them dead in their tracks.

Via @halvorson on Twitter.